How to Use Social Media to Promote Your BlogSocial media is a huge component in advertising, especially for small business blogs. Sites like YouTube provide a place where blog owners can post videos and then directly link back to their blog. By posting a video that is informative and related to their blog, bloggers can generate tons of traffic.
The concept is quite simple. All that is required is a short video explaining something of interest to users. Usually, an instructional video can do the trick. Viewers search for videos that give them step by step instructions on how to perform tasks and are naturally inclined to seek out more information. Videos that include links back to a blog with more information on the topic will peak viewers curiosity and generate traffic to promote the blog.
Most blogs are invisible without traffic to the site and good standings in search engine results (to increase your search engine rankings and make money blogging, check here!). The key to earning higher ranks in search engine results is to promote the blog using social media. Without traffic, a blog is basically useless because it has no audience. Social media generates the much needed back links that are crucial to gaining a high search engine ranking. The more traffic generated by social media sites, the higher a blog will rank on the search page.